>> fast forward >> may 2008

Business Tip: 11 Ways to Build a Media Profile
6 Figure Interview: Aaron Whear, Melbourne
What's New: Health Coaching and Media Profile Workshops

Due to a number of requests from newsletter subscribers, we’re running one day workshops on Health Coaching and Building a Media Profile later this month. Numbers are starting to fill up so if you want to kick-start a health coaching business or receive media publicity, come and join us for a great day.

Want to grow your business by more than 30% every year? Read how Aaron Whear has sustained this growth by developing a ‘game plan’.

Enjoy May Fast Forward!








http://www.ptplus.com.au/

business tip: 11 ways to build a media profile

Tapping into the media is a great way to raise awareness about you and your business. But where do you start? How do you work through a structured process resulting in a national media profile?

click here to download the media profile diagnostic

The following 11 steps will help you go from obscurity to omnipresence, in no time at all.

1. Clarify your message

Too many people try to be everything to everyone when they start to raise their brand awareness through the media. In order to cut through the swathe of people all wanting the same media coverage, make sure you are very clear on your message. Before you start pitching your ideas to the media, run through the following key questions:

What is my ‘master message’? What is the common thread or filter that has run through everything I’ve done (both good and bad)?
What is my style? (This is also called ‘finding your voice’). Am I going to be formal and scientific, funky and fresh, or a combination of both?
What am I the expert at? What do I have years of experience doing? (and try to broaden the horizon to be a lot more than fitness)
How can I say less in more?

click here to download the full article

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6 figure interview: aaron whear, melbourne

Aaron Whear was born in Melbourne, Victoria, and grew up living and breathing sport. After completing a Bachelor of Applied Science (Physical Education), he began his career in the fitness industry as a gymnasium instructor in 1992.


Aaron now runs Career Fitness, a consulting company based in Melbourne. Aaron works with organisations to bring health and fitness into the workplace with health assessments, exercise sessions and seminars based on his philosophy of the “game plan”.

When he isn’t working you can find him playing cricket, pumping weights in the gym, reading, or spending quality time with his family.

click here to read the full interview

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what's new: health coaching and how to build a media profile

Due to popular demand after last month's eNewsletter, we have locked in a 2 day program in May featuring:

How to Start a Health Coaching Business on Friday 23 May
How to Build a Media Profile on Saturday 24 May


Places are filling up so get in quick!

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>> fast forward >> october 2007

Business Tip: Making Money From Information Products
6 Figure Interview: Danny McAllister, Melbourne
What's New: Sydney, Brisbane and Melbourne Workshops

After a frantic couple of months working on my new book ‘Flip the Switch’ and travelling extensively for corporate clients, we are back with another edition of Fast Forward. We purposely decided to turn the volume down on PT Plus for the last 3 or 4 months in order to focus on the corporate work. But we’re back @ 110% with heaps of exciting news this month including:

• new office
• new website
• new business partner - Scott Krywulycz
• new staff

All the details are below. Enjoy October 2007 Fast Forward!










http://www.ptplus.com.au/

1. New Office

Two weeks ago we relocated the office to Surry Hills. We are in a great new space complete with boardroom/training facility for a number of our boutique workshops and events. We will also be running the majority of our Private Mentoring sessions in the new pad.

New Contact Details

Office number:	+61 2 9690 0503
Fax number:	+61 2 9690 0506
Mailing address:	PO Box 832 Surry Hills NSW 2010

2. New Website

Hot off the press! Check out http://www.ptplus.com.au/. This site has all of our latest product offerings, heaps of cool free stuff you can download and updates on workshops and events for the coming months.

3. New Business Partner - Scott Krywulycz

I need to take a breath as even more exciting news. Scott Krywulycz has just joined PT Plus. I have been so busy with corporate and media work that PT Plus has been a little neglected the past few months. Scott has bought into the business and is now responsible for the day to day operations. Scott was one of my first clients in the mentoring program and he quickly shot to an income of $20K plus every month in no time at all making him the perfect candidate to teach other trainers to make great money doing what they love. Scott's new email address is scott@ptplus.com.au.

Welcome to the team mate – great to have you on board!

4. New Staff

Christie Coleman, Business Manager

Most of you already know Christie, she's been part of the team since late 2006. Christie joined us initially as Administration Support but from the beginning of the year took on the role of Business Manager. Christie keeps Andrew in line!

Christie's new email address is business@ptplus.com.au or you can contact her on 02 9690 0503.

Marja Jacobsen, Administration Support

Marja is the newest member of our team, joining us as Administration Support. Marja is responsible for all booking enquiries, as well as keeping the office in order!

Marja's email address is support@ptplus.com.au or you can contact her on 02 9690 0503.

Rae Stanton, Design and Marketing

Some of you may remember Rae, who has been with us since October 2005. Initially involved in the day-to-day running of the business, Rae now lives in Byron Bay and works offsite, handling all the design and marketing. Rae makes all of our marketing and materials look good!

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Business Tip: Making Money from Information Products

Professionally packaged information products are essential to move you from being branded as a one on one Personal Trainer, or as I like to call it ‘fitness boy or fitness girl’ to being seen as a leading health and fitness business person. Info products are also a great way to leverage your time and get you earning a lot more money in a lot less time. Earning money by the hour is finite, there are only so many hours in the day. But earning money from info products is infinite and is not limited by time, boundaries, or even industries.

How do I know this?

From learning the hard way. For years and years I resisted the urge to package information products as I thought the best way to get ahead was to roll up the sleeves and charge ahead working hour after hour after hour. While this gave me great experience in the industry for years I scraped by making ends meet, working my backside off. Then one day I had an epiphany, or more of a break down to be exact. I was burn out, tired out and my backside was hanging out – always chasing money, always making ends meet from one payment to the next. Sound familiar?

So my epiphany was to have 3 months out overseas, partying to excess and then finally remembering I had to come home, this time determined to get it right. Determined to get the balance between working hard and earning great money. And I have to say ever since then things have been totally different. I make great money and continue to love what I do.


Click here to download the full article

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6 Figure Interview: Danny McAllister, McAllister's Fitness

I am so excited about the latest 6 Figure Interview on our monthly podcast with Danny McAllister. Danny has been on the PT Plus program for the past 18 months and has turned his attitude and his business around more than anyone else I can think of. Danny owns and runs McAllister's Fitness in Blackburn. He believes working in the fitness industry is an excellent opportunity to support people in creating change in their fitness, mind-set and behaviour. Danny’s passion is helping ordinary people achieve the extraordinary through developing self-confidence to believe anything is possible.

Click here to read the full interview

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