>> fast forward >> december 2006

Business Tip: 9 Mistakes That Kill Corporate Proposals
6 Figure Interview: Kieren Perkins, Olympic Champion
What's New: Business Bootcamp 07

Doesn’t time fly? With only a bit over 1 week to go until Christmas, 2006 is about to come to an end. How was your year? The Christmas/New Year break is a great time to recharge the batteries and to also reflect on the previous 12 months. What worked really well? What didn’t go to plan? What have you got planned for 2007? On 19 January 2007 we are running our first ever Business Bootcamp. This highly motivating day is purely focussed on getting you in the game to have your best year ever in 2007. click here to download the order form

We have just finished running the Corporate Health Master Class in Brisbane and Sydney with over 70 people attending. Thank you for your wonderful support! One of the big challenges that came up was how to structure corporate proposals to turn conversations into dollars. This month’s business tip outlines the 9 mistakes that kill corporate proposals.

Thank you for your continued support throughout 2006. It has been a great year for PT Plus and we have heaps of new and exciting programs and products in stall for 2007. Happy Christmas!










www.ptplus.com.au

Business Tip: 9 Mistakes That Kill Corporate Proposals

You’ve met a potential client and they are really excited about working with you in the future. Then you wheel out war and peace and call it a proposal. Bummer! They were almost ready to engage your services. Having a clear and concise corporate proposal can mean the difference between signing up big contracts and just limping along. Make sure you avoid the 9 proposal killers.

1. Poor layout

A corporate proposal has to look like a corporate document, not something you threw together using Clip Art. If you’re going to charge thousands of dollars…

2. Making it about you

A proposal is not an excuse to boost your ego by telling people how good you are and about all the wonderful things you have achieved to date. Primarily, it is showing an understanding of …

Click here to download the full article

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6 Figure Interview: Kieren Perkins, Olympic Champion

With the end of the year in sight and a new year about to begin, we wanted to include an interview with an inspiring Australian to get you on track to setting up 2007 to be your best year ever. Kieren Perkins doesn’t really need an introduction. But just in case you have been living on an excluded tropical island for the past 15 years, we’ll include one anyway. He has held 18 Australian records, 3 World records, and 3 Commonwealth records and won 2 Olympic gold medals.

Click here to read the full interview

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What's New: Business Bootcamp 07

Learn how to make more money than you’ve ever made and take twice as many holidays. You can have it all – and that’s exactly why we have designed Business Bootcamp. Join a select group of ‘fitnesspreneurs’ for an action packed day filled with ideas on implementation, inspiration and inspiration.

business bootcamp 2007

Friday 19 January 2007

click here for more information



Listen to some of Australia's best known speakers

Matt Church how to be great

• Understand top performance comes at a cost and learn to eliminate the costs and advance the benefits
• Balance high achievement without burning out
• Clear productive thinking is about shifting perspective!
• Achieve clarity by moving through 3 levels of thinking and identify what perspective you need to move on from or in to

Learn the ‘money mindset’ and how to tap into this to earn more money than you ever dreamed possible!

Iven Frangi customer experience

• What is CXM and why the big fuss?
• Why “customer service is dead” and why it can hurt your business to focus on it
• How to use the CXM model to design and deliver predictable, robust, planned, profitable Customer Experiences
• Understand why Experience is more critical than Satisfaction and Value
• How to ensure your customers feel appreciated and will rave about your business

click here for more information

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>> fast forward >> november 2006

Business Tip: How to write an eBook
6 Figure Interview: Scott Krywulycz, Body Balance
What's New: Corporate Health Master Class
Update: 6 Figure Trainer Monthly Audio CD Program - CD 5

A big welcome to all of our new subscribers following Network 06 in Brisbane. This month the 6 Figure Interview is with Scott Krywulycz, one of Fitness Firsts leading Personal Trainers who is earning $15K every month and is on his way to racking up his first $30K month. Subscribers to the 6 Figure Trainer monthly audio CD will be able to listen Scott’s motivating interview this month.
Click here to subscribe
Writing e-books and information articles is one of the fastest ways to build your brand and build your business. The business tip this month provides you with a 7 step approach to writing your very own e-book. Get to it! We still have a few spaces left for both the Sydney and Brisbane Corporate Health Master Classes. Enjoy Fast Forward.










www.ptplus.com.au

Business Tip: How to write an eBook

One of the best ways to build your credibility is to write e-books and information articles. E-books are great to give potential customers and help brand you as an expert in your field/niche. Over time you should plan to have a number of different e-books to position you as an expert in a number of different markets. I use to get hung up on the term e-book because it sounded so technical. An e-book is just an electronic book. The hardest part to writing e-books is making a start. That’s why you have to break it down into smaller manageable tasks. Here is a simple 7 step process to get ink onto paper.

Click here to download the full article

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6 Figure Interview: Scott Krywulycz, Body Balance

Scott Krywulycz created BodyBalance Consulting & Training over five years ago. Recently, his wife, Raquel, joined the business and together they have formed a dynamic business offering simple solutions with a caring and positive attitude. Scott developed a true passion for health and fitness at the age of 10 when he first watched “Rocky”. At this time he made a pact with himself to always be fit and healthy. The mission to educate others came through his years of professional football, personal training, extensive reading, attending seminars and continuous education on the body, health and wellness. Scott educates his clients on modern, proven techniques about movement, wellbeing, nutrition and optimal performance.

Click here to read the full interview

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What's New: Corporate Health Master Class

the secrets to building a successful corporate health business and earning big bucks from the top end of town…

Finally, after years of being questioned and prompted by loads of fitness trainers and corporate health companies I’ve put it all together!

• Do you want to know how we sold a corporate health business to the ACCOR International Hotel Group for more than 7 figures?
• Do you want to know how to get into companies like Nokia, HP, St George Bank, Ernst & Young, AXA, Government Departments, and more?
• Do you want a proven process with a comprehensive 64 page workbook and specific DVD’s and CD’s that will guide you through the entire process?
• Do you want to be one of the select few to attend this results focused, content rich one day workshop all about making money from corporate health and wellbeing?
  
  insert tablefor 1 day corp health m class

5 reasons to be part of this workshop

1. You want to tap into the corporate health market but aren’t exactly sure how to go about it
2. You already have a number of corporate clients and want a strategy to get into their companies
3. You’ve already been to a PT Plus workshop but want to learn a whole lot more
4. You want to know how to get companies to commit to ongoing contracts worth thousands and thousands
5. You want to discover the secrets Andrew used to sell his business for more than 7 figures!
   

Click here to download Corporate Health Master Class order form

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Update: 6 Figure Trainer Monthly Audio CD Program - CD 5

Welcome to all our new subscribers. Great to have you on board! This months content includes the following 6 tracks (listen to the audio sample here):

1. Introduction
2. 6 figure trainer interview with Scott Krywulycz, Fitness First
3. Marketing idea of the month – Flying first Class: How to make thousands and thousands of extra dollars by differentiating your service offering and not charging economy class prices for first class service.
4. Book Review – FISH! Change the way you work and change the way you perform by choosing your attitude; make their day; play; and be present!
5. Productivity Tip: One Touch. Apply this process and watch your productivity boost!
6. Wrap up and homework for November 2006

Click here to order for only $37 per month

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>>fast forward september 2006<<

Business Tip: The Power of 5
6 Figure Interview: Janey Holliday, UK
What's New: Brisbane Business Master Class
Update: Sydney Business Master Class

Hello again! This month the 6 Figure Interview is with Janey Holliday, one of the UK’s leading fitness trainers and health writers. Janey creates a truly remarkable experience through her business Fit for a Princess. The Power of 5 is a process I started using a number of years ago to get constant referrals from doctors, allied health professionals and local businesses. Let us know how it works for your business. The Sydney Business Master Class kicked off last week, thank you to all the super keen participants who enrolled in this program and we will be updating you of their success stories over the next few months. Brisbane BMC launches next Friday, 22 September. Enjoy September Fast Forward!










www.ptplus.com.au

Business Tip: The Power of 5

The latest statistics indicate approximately 1.6 million Australians have gym memberships, or less than 8% of the total population. That leaves 92% of the population who don’t go to gyms. So it would make good sense to have sales and marketing strategies aimed directly at the other 92% as well. And that’s where the ‘Power of 5’ comes into play.

Now it’s time to get busy. Grab a blank sheet of paper and make a list of the following 5 industry segments:

1. allied health professionals

2. beauty industry

3. retail industry

4. weekend warriors

5. local community

Then refer to the specific lists below and look at your potential list of referral partners grow and grow and grow. Who do you already know that you can add to your target list?

Click here to download the full article
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6 Figure Interview: Janey Holliday, UK

Janey Holliday runs Fit for a Princess, a female only fitness service in London. Janey launched her business in 2003 and started out with just Personal Training. Fit For a Princess now incorporates support and additional guidance on food & fitness management, a Lifestyle MOT service that helps women plan how they are going to build healthy living into their lives, small group and outdoor workout services, a variety of workout and healthy living resources, various workshops on female-related health & fitness issues. Janey has written for a national news paper for the last 2 years and is now a regular contributor to a number of health and wellness magazines in the UK, USA and Australia.

Click here to read the full article

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What's New: Brisbane Business Master Class

If you live in Brisbane or the surrounding area and what to regularly earn $10,000 plus per month – what are you waiting for?

Brisbane BMC is for the person who:

• believes they are capable of earning a lot more than 6 figures a year
• wants to move from doing mostly one on one fitness training to group programs, consulting and creating an information product empire
• is earning at least $50,000 per year but wants to consistently earn $10,000 or more a month
• feels like they’ve hit a bit of a plateau and needs to break the mould
• wants immediate strategies and templates to create multiple income streams, now!
  
  Click here to download more information

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Update: Sydney Business Master Class

Day 1 of the Sydney BMC was run on Friday 1st September and we ploughed through loads of information, specifically focussed on getting to a $10K month - every month. A massive thankyou to the 26 people who enrolled for Sydney BMC – we really appreciate your support! A number of people have contacted the office asking when we are running another Sydney BMC and at this stage it won’t be until mid 2007.

We’ll keep you updated though out the 90 day program on some of the success stories and results. The following comments came though last week:

I have taken your advice and approached a few other health care professionals in my area. The response was amazing, very positive. This is a copy of the course that I have set up in conjunction with my chiropractor. I have more on the way and have to thank you for providing us with so much great information last week. Todd

First of all I would like to thank you for the class last Friday, I got so much out of it and am so excited about work because of it. I really appreciate your support and will remember it always in my future success. I’m also really looking forward to joining your private mentoring program when BMC finishes. Amy

Hi Andrew, hope all is going well. I was up working at 2 am last Saturday morning. After the master class it’s like my brain was on speed! Aaagghh… I have so many great ideas. See you next time :) Steph

Hi Andrew, the first day of the BMC was great. I thought it was very informative and good fun, I'm glad I have enrolled, I think it is exactly what I'm looking for and something that gets me organised with direction. I'm now working on the home work and will forward that on as soon as completed. Have a great weekend! Danny

Wow Andrew, I hope this finds you in good spirits. I started work on my marketing pdf’s first thing yesterday. So far I have the templates for the 4 strands of my business and have also started my first topic for a corporate speaking assignment. My head hasn’t stopped churning over since I walked out of that room on Friday. It was the rocket under my seat that I needed. Scott

Click here to view photos from day 1

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>> fast forward >> july 2006

Business Tip: 9 Golden Rules of Marketing
6 Figure Interview: James Dack
What's New: Fitness First 6 Figure Trainer Toolbox
Update: 6 Figure Trainer Monthly Audio CD

This month the 6 Figure Interview is with James Dack, recognised as one of Australia’s most successful real estate sales people. It was so refreshing to talk to James and hear about his common sense, no BS approach. The 9 Golden Rules of Marketing provides a simple guide that will help you with cost effective strategies to build your business, and CD 1 in the 6 Figure Trainer CD program has rolled out of the station. Thanks to all the people who have subscribed so far. We have been amazed at your positive response to this program. Enjoy July Fast Forward!










www.ptplus.com.au

Business Tip: 9 Golden Rules of Marketing

One of the major keys to growing a successful business is to have regular marketing and communication platforms to both current and prospective clients. Fill out the questionnaire below to see how you are currently tracking.

Click here to download the full article

6 Figure Interview: James Dack

This month’s interview is with James Dack, a man recognised as one of the most successful real estate agents in Australia. Even though James sells real estate (not fitness), his approach to relationship selling, business and communication are all very applicable to our industry.

Anyone who follows the real estate market (particularly in Sydney) knows about McGrath Estate Agents, one of the fastest growing private companies in Australia today. Their growth rate is the envy of many other real estate companies across the nation.

Click here to read the full interview

What's New: Fitness First 6 Figure Trainer Toolbox

If you work for Fitness First make sure you check out this exciting new one day program Andrew is running for Fitness First Personal Trainers in Sydney, Melbourne and Brisbane throughout August.

Click here to download more information

Update: 6 Figure Trainer Monthly Audio CD Program

We have just launched this exciting new program and have been amazed at the positive response as trainers across the country (and overseas!) have already started subscribing. This months content includes the following 6 tracks (click on the audio buttons to hear a sample):

1. Introduction and the PT Plus Philosophy




2. 6 figure trainer interview with Andrew Verdon





2. Marketing idea of the month – Guinea Pig Promotion: How to make thousands and thousand of extra dollars out of this simple yet very powerful marketing idea.

4. Book Review – Life After the 30-Second Spot: Energise your brand with a bold mix of alternatives to traditional advertising. This track also contains 10 specific action outcomes for fitness entrepreneurs.

5. Productivity Tip: Chunking time and how to create the ‘perfect week’

6. Wrap up and homework for July 2006

Click here to order for only $37 per month

>> fast forward >> june 2006

Business Tip: Presentations for Fitness Entrepreneurs
6 Figure Interview: Andrew Verdon
What's New: Private Mentoring

First of all thanks for all of the great responses we received after sending our first ever Fast Forward. It’s always really nice to receive positive feedback and suggestions on the types of information that will help you build your business. With that in mind, the business tip this month is on public speaking as so many people have been asking for advice on this topic. Next month we’ll include ‘how to write sizzling sales copy’ that was originally planned for this month.

PT Plus UK

An official welcome to all of our new UK members! Steve Jack is still living in London and is focusing on the club market. He has some very exciting contracts starting in the next 3 months and will still be heavily involved with PT Plus UK. We have now put everyone onto the one database so you all receive the same Fast Forward eNews – in effect we are practicing what we preach by leveraging what we do.










www.ptplus.com.au

Business Tip: Presentations for Fitness Entrepreneurs

Being able to speak confidently and clearly to a group of people is a fantastic skill that will undoubtedly help grow your business. In fact, over the years I have found this the number one way – without any doubt – to build a business and get more clients. It can also be a very lucrative business and top class speakers can earn hundreds of thousands dollars every year.

Click here to download the full article

6 Figure Interview: Andrew Verdon, Sydney

Andrew is a successful 6 figure trainer who runs one of Australia’s leading studios. He is an elite sports conditioner working as an external service provider to the AIS and is preparing athletes for the Beijing 2008 Olympic Games. Andrew is also a leading fitness educator and author.

Click here to read the full interview

What's New: Private Mentoring - Gold Membership

The Private Mentoring Program is our Gold offering and is based around an annual strategy to fully develop and profit from your expertise!

Specialists don’t need business cards and GP’s will always refer to a specialist! Private Mentoring focuses on turning you into a specialist. Learn the easiest, low cost ways to build your brand and earn more money than you ever thought possible. Following a structured approach we map out your next 12 months and fast track you to success.

There are already 6 people on the Private Mentoring program (and another 2 getting ready to commence) with only 10 available spots at any one time … so you’d better be quick if you are really serious about taking your business to a totally different level.

Click here for more information

>> fast forward >> may 2006

Performance Tip: Creating World Class Products
6 Figure Interview: Chris Males
What's New: Monthly Audio CD

Hello and welcome to the first edition of Fast Forward – the PT Plus monthly eNews. Each month you will receive the latest update on business tips, marketing ideas, interviews with successful 6 figure trainers from around the globe, as well as new products and services to fast forward your business success.

We initially launched PT Plus in April 2005 and not long after this I landed a job working with the Australian Cricket Team as their Physical Performance Manager. PT Plus limped along doing not much at all after that. Apologies to those customers I had to cancel work with (I just had to jump on board the opportunity of a life time!) but I can assure you we are now back and moving from strength to strength. We have an exciting range of new products and services all designed to fast track your business success – plus more exciting instalments planned throughout the year.








www.ptplus.com.au


>> fast forward >> on Speed!

Feedback from a number of members is that e-contact once a month is sometimes not enough, but every week is a pain in the butt. Introducing Fast Forward on Speed… sorry, we had to call it something… Around the middle of each month we’ll be sending out a quick tip/idea on how to build your business. It will be short. To the point. Big on value.

FILEX 06

If you attended FILEX this year I’m sure you were impressed with the vast range of quality sessions on offer. More than 3 weeks have passed and the key question is – HOW MANY OF THE GREAT IDEAS YOU HAD AFTER FILEX HAVE BEEN IMPLEMENTED?

I met with Chris, a very successful instructor from a leading gym after one of my sessions and he said ‘You know I just had all the exact same ideas today that I had 12 months ago – I just haven’t implemented them!’

Now, Chris is already a very successful 6 figure trainer who is capable of earning at least another $50,000 plus - just through faster implementation. How many ideas have you left on the table? Even if you didn’t attend FILEX this year; how can you automatically add another 10 to 20 thousand to your bottom line over the next 12 months? Now, what’s stopping you? In most cases it is probably just you… What can you do now to take immediate action?










www.ptplus.com.au

Business Tip: 11 Steps to Creating World Class Products

Following on from the implementation theme, this month’s business tip is all about how to create a world class product and put sizzling marketing materials together. A common theme for so many health and fitness professionals is ‘how do I create a new product, brochure, program, etc.

The following 11 step process will help you from start to finish, and is a proven way we have been following for years to design an entire range of products and services for a vast range of industries including corporate health, corporate speaking, sports conditioning, injury rehabilitation, facility management, personal training and the list goes on…(The 8 step approach to designing a flyer, Step 8 of the 11 Step process will be included in next month's Fast Forward)

Click here to download the full article

6 Figure Interview: Chris Males

Chris is a successful 6 figure trainer and has been on the Private Mentoring program for almost 12 months. In that time he has almost tripled his business and introduced a range of innovative corporate health services in the ACT market.

Click here to read the full interview

6 Figure Trainer Monthly CD: Bronze Membership

PT Plus now has 3 core membership offerings – Gold, Silver and Bronze.

We understand health and fitness professionals are super busy and you often run out of time to read new books and update materials. That’s why we’ve developed the 6 Figure Trainer Monthly CD – an audio coaching program that you can listen to in your car between sessions, download onto your iPod or whack into your computer. Each month you receive an audio CD with successful 6 figure trainer interviews, marketing tips, technology tricks, advertising and copy writing secrets, personal development and a whole lot more.

Launching on 1 July 2006– the PT Plus monthly audio CD coaching program is an essential tool if you are serious about earning more money and working less hours!

Only $37 + GST per month

Click here to download the order form