The latest statistics indicate approximately 1.6 million Australians have gym memberships, or less than 8% of the total population. That leaves 92% of the population who don’t go to gyms. So it would make good sense to have sales and marketing strategies aimed directly at the other 92% as well. And that’s where the ‘Power of 5’ comes into play.
Now it’s time to get busy. Grab a blank sheet of paper and make a list of the following 5 industry segments:
1. allied health professionals
2. beauty industry
3. retail industry
4. weekend warriors
5. local community
Then refer to the specific lists below and look at your potential list of referral partners grow and grow and grow. Who do you already know that you can add to your target list?
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