>> fast forward >> october 2007

Business Tip: Making Money From Information Products
6 Figure Interview: Danny McAllister, Melbourne
What's New: Sydney, Brisbane and Melbourne Workshops

After a frantic couple of months working on my new book ‘Flip the Switch’ and travelling extensively for corporate clients, we are back with another edition of Fast Forward. We purposely decided to turn the volume down on PT Plus for the last 3 or 4 months in order to focus on the corporate work. But we’re back @ 110% with heaps of exciting news this month including:

• new office
• new website
• new business partner - Scott Krywulycz
• new staff

All the details are below. Enjoy October 2007 Fast Forward!










http://www.ptplus.com.au/

1. New Office

Two weeks ago we relocated the office to Surry Hills. We are in a great new space complete with boardroom/training facility for a number of our boutique workshops and events. We will also be running the majority of our Private Mentoring sessions in the new pad.

New Contact Details

Office number:	+61 2 9690 0503
Fax number:	+61 2 9690 0506
Mailing address:	PO Box 832 Surry Hills NSW 2010

2. New Website

Hot off the press! Check out http://www.ptplus.com.au/. This site has all of our latest product offerings, heaps of cool free stuff you can download and updates on workshops and events for the coming months.

3. New Business Partner - Scott Krywulycz

I need to take a breath as even more exciting news. Scott Krywulycz has just joined PT Plus. I have been so busy with corporate and media work that PT Plus has been a little neglected the past few months. Scott has bought into the business and is now responsible for the day to day operations. Scott was one of my first clients in the mentoring program and he quickly shot to an income of $20K plus every month in no time at all making him the perfect candidate to teach other trainers to make great money doing what they love. Scott's new email address is scott@ptplus.com.au.

Welcome to the team mate – great to have you on board!

4. New Staff

Christie Coleman, Business Manager

Most of you already know Christie, she's been part of the team since late 2006. Christie joined us initially as Administration Support but from the beginning of the year took on the role of Business Manager. Christie keeps Andrew in line!

Christie's new email address is business@ptplus.com.au or you can contact her on 02 9690 0503.

Marja Jacobsen, Administration Support

Marja is the newest member of our team, joining us as Administration Support. Marja is responsible for all booking enquiries, as well as keeping the office in order!

Marja's email address is support@ptplus.com.au or you can contact her on 02 9690 0503.

Rae Stanton, Design and Marketing

Some of you may remember Rae, who has been with us since October 2005. Initially involved in the day-to-day running of the business, Rae now lives in Byron Bay and works offsite, handling all the design and marketing. Rae makes all of our marketing and materials look good!

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Business Tip: Making Money from Information Products

Professionally packaged information products are essential to move you from being branded as a one on one Personal Trainer, or as I like to call it ‘fitness boy or fitness girl’ to being seen as a leading health and fitness business person. Info products are also a great way to leverage your time and get you earning a lot more money in a lot less time. Earning money by the hour is finite, there are only so many hours in the day. But earning money from info products is infinite and is not limited by time, boundaries, or even industries.

How do I know this?

From learning the hard way. For years and years I resisted the urge to package information products as I thought the best way to get ahead was to roll up the sleeves and charge ahead working hour after hour after hour. While this gave me great experience in the industry for years I scraped by making ends meet, working my backside off. Then one day I had an epiphany, or more of a break down to be exact. I was burn out, tired out and my backside was hanging out – always chasing money, always making ends meet from one payment to the next. Sound familiar?

So my epiphany was to have 3 months out overseas, partying to excess and then finally remembering I had to come home, this time determined to get it right. Determined to get the balance between working hard and earning great money. And I have to say ever since then things have been totally different. I make great money and continue to love what I do.


Click here to download the full article

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6 Figure Interview: Danny McAllister, McAllister's Fitness

I am so excited about the latest 6 Figure Interview on our monthly podcast with Danny McAllister. Danny has been on the PT Plus program for the past 18 months and has turned his attitude and his business around more than anyone else I can think of. Danny owns and runs McAllister's Fitness in Blackburn. He believes working in the fitness industry is an excellent opportunity to support people in creating change in their fitness, mind-set and behaviour. Danny’s passion is helping ordinary people achieve the extraordinary through developing self-confidence to believe anything is possible.

Click here to read the full interview

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What's New: Corporate Speaking and Information Products Workshops

We’ve just finalised our upcoming PT Plus workshops including ‘How to be a highly paid corporate speaker’ and ‘Building an information product empire’ being held in Sydney, Brisbane and Melbourne.

Location Corporate Speaking Workshop Info Product Empire Workshop Sydney Friday 19 October Saturday 20 October Brisbane Friday 23 November Saturday 24 November Melbourne Friday 30 November Saturday 1 December

5 reasons to be part of the corporate speaking workshop

1. Learn how to avoid the 3 most common public speaking mistakes from someone who has made all 3 and a whole lot more
2. You’ve been asked if you can present a corporate/public workshop but you’re not sure exactly where to start
3. You train a number of clients who can open up the door for corporate workshops and you just need a bit of direction to make sure you nail it
4. You’re already doing a bit of speaking and want to learn the skills to fast track you to the next level
5. You want to discover the secrets I’ve learnt to charge more than $6,600 for a 45 minute keynote

Click here for more information


5 reasons to be part of the information product empire workshop

1. You want to start making money from information products but aren’t exactly sure how to go about it
2. You want to earn more money and take more holidays through building passive income streams
3. You’ve already been to a PT Plus workshop and want to learn a whole lot more
4. You want to know how to use products to help position you as an information expert and make more money
5. You want to discover the secrets that we've used to make more than $250,000 in the last 12 months alone from selling and packaging information products

Click here for more information


special offer

Thought you might be interested in the special offer available for the first 10 people in each location – both workshops, 12 months of the 6 figure trainer pod cast and a complimentary mentoring session with PT Plus for only $850 + GST. For the special offer, first in first served.

Click here for more information

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>> fast forward >> july 2007

Business Tip: Energy Personalities - Bear, Gazelle or Tiger?
Media update: Andrew on the TODAY Show
6 Figure Interview: Katrin Rochford
What's New: 2 New Master Classes!
Welcome to another Fast Forward. You may have noticed a little less correspondence from our office recently. This is due to a few reasons. I am just finishing my first book which will be out on the shelves in October. Secondly, my corporate business Switched On has been growing rapidly and most of my energy has been spent on this. For that reason we have decided to put PT Plus on ‘idle’ for the next 6 months. We’ll still be operating, We’re just toning things down a little for now. Each month we’re still recording the popular 6 Figure Trainer CD program; we’ll be sending an eNews once a month, private mentoring is full and we will be continuing to service the current clients on this program; and later in the year we’re running 2 brand new Master Classes in Australia and the UK. Then in 2008 we are changing the business to primarily an on-line provider to cater for our growing number of members in the UK, Canada, and the USA. More on that later!


The 6 Figure Interview this month is with one of the most inspiring people I have ever met in the Fitness Industry, Kat Roch. Those of you on the 6 Figure CD program will just love the audio interview I did with Kat this month. Learn how to boost your productivity by working to your energy platforms and discover how to build a great speaking business and make loads of cash from online products. Happy start to the new financial year!








www.ptplus.com.au

Business Tip: Energy Personalities - Bear, Gazelle or Tiger?

Do you spring out of bed in the morning? Or do you roll out and take a few hours to wind up and fully hit your straps? Individual energy levels fluctuate during the day according to sensory input from the environment and our inbuilt body clock (the circadian rhythm). Chronobiology is the study of circadian rhythms and has proven matching daily tasks to energy levels and mood will boost productivity and help you sustain performance throughout the day.

Scientists call the pattern by which our concentration levels vary during the day our concentration curve. Research shows mental and physical performance can vary by as much as 15% depending on the time of day.

What's your energy personality?
Download the article and take the quiz to find out if you are a bear, a gazelle or a tiger!

Click here to download the full article

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Media Update: Andrew on the TODAY Show

Click here to see Andrew May talking about Energy Personalities on the TODAY Show.

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6 Figure Interview: Katrin Rochford

Katrin Rochford is an amazing fitness entrepreneur based in Jerilderie with a population of 800 people. Kat has had 3 children in 3 years and was diagnosed with MS when her first born was just 3 weeks old. Originally from Toronto, Kat came to Australia as a backpacker and met her husband in Airlie beach, a year later she was married and living in a small country town. Kat has been involved in the fitness industry for 15 years and she manages the Jerilderie Sports Centre. She recently received the local Australian Sportsperson of the Year for 2006. In her spare time Kat is President of the Jerilderie preschool and works in the local community making sure school children tackle the obesity epidemic.

Q. What is the biggest business mistake you’ve ever made? And most importantly, what did this teach you?

Offering a program for free. My weight loss program went from 22 to 3 by offering it for nothing. You pay peanuts you get monkeys. People value more when they pay for it!

click here to read the full interview

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What's New: 2 New Master Classes!

We are planning to hold the following two Master Classes in the near future. If you are interested, download the order form to register your interest.

Building an Information Product Empire
Learn to leverage your business and build passive income with high quality/low cost information products.

What you will learn:

• creating: understanding the information product maze
• writing: books, eBooks, special reports and more
• recording: CDs, DVDs and podcasts
• selling: marketing and making money

5 reasons to be part of this workshop:

1. You want to start making money from information products but aren’t exactly sure how to go about it
2. You want to earn more money and take more holidays through building passive income streams
3. You’ve already been to a PT Plus workshop and want to learn a whole lot more
4. You want to know how to use products to help position you as an information expert and make more money
5. You want to discover the secrets that Andrew used to make more than $250,000 in the last 12 months alone from selling and packaging information products

click here for more information
Click here to register your interest

How to be a Highly Paid Corporate Speaker
Earn great money from presenting workshops and conference keynotes.

What you will learn:

• understand the art and science of speaking
• creating workshops and ongoing programs
• conference keynotes
• building a speaking business

This corporate speaking master class is for the person who wants to:

• understand the art and science of delivering a great presentation
• be provided with a proven 7 step template for designing a range of different
• presentations in a range of different topics
• add a successful speaking and corporate consulting arm to their business
• fast track the time taken to become a really good speaker and develop workshops, training programs, conference keynotes and ongoing corporate programs
• instantly add strategies to move away from only charging by the hour to creating multiple income streams

click here for more information
Click here to register your interest


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>> fast forward >> may 2007

Business Tip: The 7 Deadly Sins of Email
6 Figure Interview: Joe Bonington, Joe Bonington Ltd
What's New: Business Master Class 2007

Hello again and welcome to all of our new members after Fitpro in the UK and FILEX in Sydney. While you’re reading this month’s e-news I’m holidaying with my wife in LA, New York, Dublin and London. The joys of technology hey – setting up info to send out before you go on holidays.

To help you take more well deserved holidays and earn more money we’ve got another Business Master Class starting in Sydney on Friday 25 May. The business tip this month is on the 7 deadly sins of email. As your business grows and you get busier and busier – email can really take over and choke your productivity. I run a number of email management courses for corporate clients and find super productive people use email to boost productivity; not drag it down. How do you go? How many of the sins do you break? Have a great month.








www.ptplus.com.au

Business Tip: The 7 Deadly Sins of Email

Remember the days when we actually posted a letter via “snail mail”? Those days are long gone and speed of communication is the new king. Sitting in the court of this new kingdom is email. It has revolutionised communication, making it simpler and faster for businesses to communicate.

IT market researcher Radicatti predicts daily emails sent and received will hit 331 billion worldwide by 2009. Such huge volumes mean that email consumes more and more of the average employee’s working day, with devastating implications for workplace productivity. Recent research by Emphasis reveals that senior staff in some of the UK’s Big Four Firms spend an average of £10,000 per person (A$25,000) annually on paying people to read and write emails.

Most of us have developed bad “email etiquette” because of the sheer convenience of the medium and the fact that we haven’t taken time out to think about how we can control, rather than be controlled by this tool

click here to download the full article
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6 Figure Interview: Joe Bonington, Joe Bonington Ltd

Joe Bonington works at Fitness First and he is one of Sydney’s best known fitness trainers.

Q: How have you applied the PT Plus process to your business?

Move through the stages and learn from your mistakes. I was jumping ahead of myself and had not got the infrastucture or financial support network in place. Andrew’s income ladder helped me see what I hadn’t put in place further down the ladder which was crippling my move up the ladder. Once these issues were addressed progress has been swift.

The other process I have applied is to not discount!! I stopped offering discounted packages all the time and added value to what I already had plus learnt how to bundle packages and programs together.

And lastly ‘Spin the Medium’, I am currently developing different ways to deliver my products to a greater market.

Click here to read the full interview

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What's New: Business Master Class 2007

income strategies to get you beyond the $10,000 month!

Due to popular demand we are running another BMC in Sydney starting on 25 May.

“BMC has added a whole new dimension to my business. I am doing regular corporate presentations and consulting. I am selling heaps of my own products including e-books, DVD’s, audio CD’s and tailored training programs. I now charge $440 for a 1 hour PT session. Rock on!”
Brad Sheppard, Brisbane

“This is the kick in the backside I needed. $10K months are now the norm and the strategies have made me tens of thousands of dollars. I’ve just finished a marketing promo with Mikey Robbins, Tony Squires and The Sandman. I’ve also just started running extensive corporate health programs. Put simply you’re mad to not do this program!”
Michael Haddin, Sydney

business master class

SYDNEY:
Day 1: 25 May
Day 2: 22 June
Day 3: 20 July



business master class is for the person who ...

• Believes they are capable of earning a lot more than 6 figures a year
• Wants to move from doing mostly one on one fitness training to group programs, consulting and creating an information product empire
• Is earning at least $50,000 per year but wants to consistently earn $10,000 or more a month
• Feels like they’ve hit a bit of a plateau and needs to break the mould
• Wants immediate strategies and templates to create multiple income streams, now!

5 reasons to be part of the class ...

1. You’ve been to one of Andrew May’s workshops and want to learn and earn a whole lot more

2. Your business is already successful but you know it has potential to do so much more

3. You are super busy but not necessarily doing what you really want to do all the time

4. You need added accountability and traction to reach your personal and business goals

5. It really is time to get serious about making great money and having a fantastic life!

click here to download the order form

Click here to read testimonials from previous participants

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>> fast forward >> april 2007

Business Tip: 6 Figure Trainer eBook
6 Figure Interview: Michael Haddin, Haddin's Fitness
What's New: Business Master Class 2007

We’ve just finished the first quarter of the 2007 calendar year. Now is a good time to reflect on how your business is tracking. Are you on target to achieve your income goals for 2007? Do you feel in control of your business? Are you excited about the opportunities you see to expand your business in the next 3 to 6 months?

Running a business is a very dynamic process. You never really get to stand still. There are always changes in the market, new opportunities, new trends and new things to learn. Sometimes it can all seem a bit over whelming. This month we have included the 6 Figure Trainer e-book which outlines a strategic process to get you earning 6 figures and beyond. I have worked with more than 30 people in the past 12 months to get them earning 6 figures and beyond.


All of these people have done 2 things in common:

1) They work super hard – rolling the sleeves up and really getting on with it.

2) They work super smart – getting a great support team and learning from other people.

In May we are launching another Business Master Class in Sydney. If you are really committed (not just interested) in earning 6 figures and above and want support to work super hard and super smart – see you there! Click here for more information








www.ptplus.com.au

Business Tip: 6 Figure Trainer eBook

Without proclaiming to promise you the world in a few words or less– there is a much easier way to really enjoy what you do and earn more money, without working yourself into the ground! The key is to focus on building a ‘heads up’ mentality. ‘Heads up’ skills include business strategy, marketing, planning, cash flow, brand awareness, specialisation and building a large distribution network. ‘Heads down’ skills include what we do in our trade, or ‘the day to day stuff’ including circuit and corporate fitness classes, nutrition and one on one sessions (PT, physio, chiro, etc), coaching, programming, periodisation, biomechanics and exercise technique.

Does a 'heads up' mentality really make a difference?

YES!! It makes a massive difference! How do I know this? Because I learnt the hard way – from years of mistakes and learning what is right after first of all perfecting what was wrong! Plus I found myself staring bankruptcy down the barrel! After receiving coaching and guidance from some great people along the way we developed a formula and started teaching this to other trainers and business owners; and the majority of them have at least doubled their business turnover too!

Click here to download the full article

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6 Figure Interview: Michael Haddin, Haddin's Fitness

Mick runs an outdoor personal training and corporate fitness company. He also works with the NSW Cricket Team and recently signed on with an International Tennis Academy. Mick has tripled his business turnover in the last 12 months.

Click here to read the full interview

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What's New: Business Master Class 2007

income strategies to get you beyond the $10,000 month!

Due to popular demand we are running another BMC in Sydney starting on 25 May.

“BMC has added a whole new dimension to my business. I am doing regular corporate presentations and consulting. I am selling heaps of my own products including e-books, DVD’s, audio CD’s and tailored training programs. I now charge $440 for a 1 hour PT session. Rock on!”Brad Sheppard, Brisbane

“This is the kick in the backside I needed. $10K months are now the norm and the strategies have made me tens of thousands of dollars. I’ve just finished a marketing promo with Mikey Robbins, Tony Squires and The Sandman. I’ve also just started running extensive corporate health programs. Put simply you’re mad to not do this program!”Michael Haddin, Sydney

business master class
SYDNEY:
Day 1: 25 May
Day 2: 22 June
Day 3: 20 July

business master class is for the person who ...

• believes they are capable of earning a lot more than 6 figures a year
• wants to move from doing mostly one on one fitness training to group programs, consulting and creating an information product empire
• is earning at least $50,000 per year but wants to consistently earn $10,000 or more a month
• feels like they’ve hit a bit of a plateau and needs to break the mould
• wants immediate strategies and templates to create multiple income streams, now!

5 reasons to be part of the class ...

1. You’ve been to one of Andrew May’s workshops and want to learn and earn a whole lot more

2. Your business is already successful but you know it has potential to do so much more

3. You are super busy but not necessarily doing what you really want to do all the time

4. You need added accountability and traction to reach your personal and business goals

5. It really is time to get serious about making great money and having a fantastic life!

click here for more information

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>> fast forward >> february 2007

Business Tip: Boost Your Article Writing Productivity
6 Figure Interview: Brad Sheppard, Peak Physique
What's New: Business Master Class 2007
Update: Business Bootcamp 2007 DVD

Hello again. This month the 6 Figure Interview is with one of Brisbane’s best known fitness personalities, Brad Sheppard. Brad has an amazing business mindset and has recently increased his prices to $440 for a one hour PT session. Read his interview to find out how. The 6 Figure Trainer Monthly Audio CD members will get to listen to a great interview with Brad this month. Click here to subscribe! On 19 January we ran our first ever Business Bootcamp with 47 people in the same room, all obsessed with making 2007 our best year yet. This action packed day is now available in DVD format. The business tip this month is how to boost your article writing productivity.









www.ptplus.com.au

Business Tip: Boost Your Article Writing Productivity

Writing and publishing articles has been demonstrated to be one of the most powerful ways to market your business. But it only works if you do. For most business owners there is a direct correlation between written information/authorship and revenue received. It works! Depending on your point of difference and type of business, it generally takes somewhere between 20 to 100 plus articles to really see spectacular results and increased to your website.

1. Set a goal for how many articles you will write each month

This will give you a clear outline of what needs to be done. Allocate specific time in your diary. Work out an article writing template – this will save hours and hours. As a minimum I think you should be writing 2 articles a month.

click here to download the full article

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6 Figure Interview: Brad Sheppard, Peak Physique

Brad runs Peak Physique Personal Training in Brisbane and has a team of 12 Personal Trainers working with him. Each week Peak collectively does more than 200 sessions. Brad also educates other fitness professionals on how to set up profitable PT businesses, has produced training DVDs and CDs, presents corporate seminars and delivers corporate fitness retreats. Brad is the 2006 Queensland Fitness Professional of the Year.

Click here to read the full interview

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What's New: Business Master Class 2007

income strategies to get you beyond the $10,000 month!

Join a select group of like minded ‘fitnesspreneurs’ for a 90 day business intensive focused on innovation, integration, and implementation. The Business Master Class is for trainers serious about earning 6 figures plus! The format is based on a group mentoring tutorial tapping into the collective experience of your mentor, guest presenters and the combined group experience.

business master class

BRISBANE:
Day 1: 9 March
Day 2: 30 March
Day 3: 27 April

SYDNEY:
Day 1: 25 May
Day 2: 22 June
Day 3: 20 July


business master class is for the person who ...

• believes they are capable of earning a lot more than 6 figures a year
• wants to move from doing mostly one on one fitness training to group programs, consulting and creating an information product empire
• is earning at least $50,000 per year but wants to consistently earn $10,000 or more a month
• vfeels like they’ve hit a bit of a plateau and needs to break the mould
• wants immediate strategies and templates to create multiple income streams, now!

We are running this program again in 2007 in Brisbane and Sydney. If we have enough interest we will also run a Melbourne BMC mid year. If you live in Victoria and want to enrol in this program please contact the office.

click here for more information

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Update: Business Bootcamp 2007 DVD

Learn how to make more money than you’ve ever made and take twice as many holidays. You can have it all – and that’s exactly why we have designed Business Bootcamp. There is a proven formula for building a 6 figure business. We are totally committed to fast track you through this process. It’s got nothing to do with what you do and everything to do with how you do it. We are obsessed with giving you the ‘heads up’ skills to have your best year yet.

7 reasons to purchase Business Bootcamp DVD

1. Watch the sessions with Matt Church, Iven Frangi, Andrew May and the Success Panel anytime you want

2. We covered so much information at BBC 07 that having it on DVD will allow you to revisit key concepts over and over

3. Share great information from Australia’s leading business and fitness experts with colleagues and staff

4. You can implement all the concepts presented at your own pace, in your own time

5. Be inspired to take action and fast track your business to make 2007 your best year ever!

6. We have worked with more than 25 fitness trainers in the past 6 months alone to achieve back to back $10k months

7. 100% money back guarantee – If you don’t walk away with confidence that you can make at least an additional $20,000 plus in the next 12 months we’ll give you a full money back guarantee. What more could you want.

click here to download the order form

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