Without proclaiming to promise you the world in a few words or less– there is a much easier way to really enjoy what you do and earn more money, without working yourself into the ground! The key is to focus on building a ‘heads up’ mentality. ‘Heads up’ skills include business strategy, marketing, planning, cash flow, brand awareness, specialisation and building a large distribution network. ‘Heads down’ skills include what we do in our trade, or ‘the day to day stuff’ including circuit and corporate fitness classes, nutrition and one on one sessions (PT, physio, chiro, etc), coaching, programming, periodisation, biomechanics and exercise technique.
Does a 'heads up' mentality really make a difference?
YES!! It makes a massive difference! How do I know this? Because I learnt the hard way – from years of mistakes and learning what is right after first of all perfecting what was wrong! Plus I found myself staring bankruptcy down the barrel! After receiving coaching and guidance from some great people along the way we developed a formula and started teaching this to other trainers and business owners; and the majority of them have at least doubled their business turnover too!
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