01 May 2007

Business Tip: The 7 Deadly Sins of Email

Remember the days when we actually posted a letter via “snail mail”? Those days are long gone and speed of communication is the new king. Sitting in the court of this new kingdom is email. It has revolutionised communication, making it simpler and faster for businesses to communicate.

IT market researcher Radicatti predicts daily emails sent and received will hit 331 billion worldwide by 2009. Such huge volumes mean that email consumes more and more of the average employee’s working day, with devastating implications for workplace productivity. Recent research by Emphasis reveals that senior staff in some of the UK’s Big Four Firms spend an average of £10,000 per person (A$25,000) annually on paying people to read and write emails.

Most of us have developed bad “email etiquette” because of the sheer convenience of the medium and the fact that we haven’t taken time out to think about how we can control, rather than be controlled by this tool

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