Katrin Rochford is an amazing fitness entrepreneur based in Jerilderie with a population of 800 people. Kat has had 3 children in 3 years and was diagnosed with MS when her first born was just 3 weeks old. Originally from Toronto, Kat came to Australia as a backpacker and met her husband in Airlie beach, a year later she was married and living in a small country town. Kat has been involved in the fitness industry for 15 years and she manages the Jerilderie Sports Centre. She recently received the local Australian Sportsperson of the Year for 2006. In her spare time Kat is President of the Jerilderie preschool and works in the local community making sure school children tackle the obesity epidemic.
Q. What is the biggest business mistake you’ve ever made? And most importantly, what did this teach you?
Offering a program for free. My weight loss program went from 22 to 3 by offering it for nothing. You pay peanuts you get monkeys. People value more when they pay for it!
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