Joe Bonington works at Fitness First and he is one of Sydney’s best known fitness trainers.
Q: How have you applied the PT Plus process to your business?
Move through the stages and learn from your mistakes. I was jumping ahead of myself and had not got the infrastucture or financial support network in place. Andrew’s income ladder helped me see what I hadn’t put in place further down the ladder which was crippling my move up the ladder. Once these issues were addressed progress has been swift.
The other process I have applied is to not discount!! I stopped offering discounted packages all the time and added value to what I already had plus learnt how to bundle packages and programs together.
And lastly ‘Spin the Medium’, I am currently developing different ways to deliver my products to a greater market.
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