>> fast forward >> may 2008

Business Tip: 11 Ways to Build a Media Profile
6 Figure Interview: Aaron Whear, Melbourne
What's New: Health Coaching and Media Profile Workshops

Due to a number of requests from newsletter subscribers, we’re running one day workshops on Health Coaching and Building a Media Profile later this month. Numbers are starting to fill up so if you want to kick-start a health coaching business or receive media publicity, come and join us for a great day.

Want to grow your business by more than 30% every year? Read how Aaron Whear has sustained this growth by developing a ‘game plan’.

Enjoy May Fast Forward!








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business tip: 11 ways to build a media profile

Tapping into the media is a great way to raise awareness about you and your business. But where do you start? How do you work through a structured process resulting in a national media profile?

click here to download the media profile diagnostic

The following 11 steps will help you go from obscurity to omnipresence, in no time at all.

1. Clarify your message

Too many people try to be everything to everyone when they start to raise their brand awareness through the media. In order to cut through the swathe of people all wanting the same media coverage, make sure you are very clear on your message. Before you start pitching your ideas to the media, run through the following key questions:

What is my ‘master message’? What is the common thread or filter that has run through everything I’ve done (both good and bad)?
What is my style? (This is also called ‘finding your voice’). Am I going to be formal and scientific, funky and fresh, or a combination of both?
What am I the expert at? What do I have years of experience doing? (and try to broaden the horizon to be a lot more than fitness)
How can I say less in more?

click here to download the full article

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6 figure interview: aaron whear, melbourne

Aaron Whear was born in Melbourne, Victoria, and grew up living and breathing sport. After completing a Bachelor of Applied Science (Physical Education), he began his career in the fitness industry as a gymnasium instructor in 1992.


Aaron now runs Career Fitness, a consulting company based in Melbourne. Aaron works with organisations to bring health and fitness into the workplace with health assessments, exercise sessions and seminars based on his philosophy of the “game plan”.

When he isn’t working you can find him playing cricket, pumping weights in the gym, reading, or spending quality time with his family.

click here to read the full interview

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what's new: health coaching and how to build a media profile

Due to popular demand after last month's eNewsletter, we have locked in a 2 day program in May featuring:

How to Start a Health Coaching Business on Friday 23 May
How to Build a Media Profile on Saturday 24 May


Places are filling up so get in quick!

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