Tapping into the media is a great way to raise awareness about you and your business. But where do you start? How do you work through a structured process resulting in a national media profile?
click here to download the media profile diagnostic
The following 11 steps will help you go from obscurity to omnipresence, in no time at all.
1. Clarify your message
Too many people try to be everything to everyone when they start to raise their brand awareness through the media. In order to cut through the swathe of people all wanting the same media coverage, make sure you are very clear on your message. Before you start pitching your ideas to the media, run through the following key questions:
What is my ‘master message’? What is the common thread or filter that has run through everything I’ve done (both good and bad)?
What is my style? (This is also called ‘finding your voice’). Am I going to be formal and scientific, funky and fresh, or a combination of both?
What am I the expert at? What do I have years of experience doing? (and try to broaden the horizon to be a lot more than fitness)
How can I say less in more?
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